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How did all this viral marketing stuff start anyway?
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get out newfag
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Bandai.
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I have no idea what you're talking about.
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Lucky Star.
It was basically a series about BUY HARUHI DVDs NOW!

Hence the viral marketing

Though I don't get why Yuki is a slut.
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So...

What is this "BUY" thing anyway?

Is it superior to torrenting?
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>>10204920
get out newfag
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GL fags and their silly character bashing Kyoani. Stupid fucks.
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>>10204934
No, it costs money.
Money is a concept created by a bunch of furfags.
Because of those furfags, the world now has evil in it.

And that is why you should burn money, because it is evil and furry.
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>>10204950
GL hadn't started airing when it started, faggot.
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>>10204959
Fucking furfags.

Thats why we cant have nice things.
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Because people in advertising noticed that people like to talk about shit they hate more than shit they like. Or at lest they'll tell more people about how they were perceived to be screwed over or cheated out of something. So... Make an annoying or really stupid commercial and they win by getting more brand awareness than a really really good commercial.
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>>Though I don't get why Yuki is a slut.
There was a meme about "Why is sakura such a slut" so sakura fags now diverted the attention to yuki and forced a mem "Why is yuki such a slut"
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>>10204963
It's fans were still faggots, double faggot. They may all be underage b&, but they weren't that younb.
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>>10205130
>It's fans were still faggots, double faggot. They may all be underage b&, but they weren't that younb.
>, but they weren't that younb.
>younb.
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>>10205148
OMG you spotted a typo! Congratulations, have a gold star.
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>>10204920 Though I don't get why Yuki is a slut.

One of the most irritating forced memes ever concieved. Started in a "Why is Sakura such a slut?" thread when one Sakura Matou defendant attempted to redirect the 'slut' accusation towards Yuki. Since then, and for most if not all of March 2007, a select few Anonymous have made it their responsibility to create a new "Why is Yuki such a slut?" thread at least once every day, despite the fact that few if any of /a/'s residents find this witty or clever, nor does it make any sense in the context of the anime.
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>>10205177
>OMG
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The popular=HATE is total bullshit in Haruhi's case.

Haruhi's hate is totally off scale even for /a's standards. It's more popular than dbz, naruto, evangelion or the likes? No and still it got saged to death. Why?

Because Harutards spammed the shit out of /a. There were 30-40 threads at the same time back in the days and almost all were fucking lame threads with 1-2 pictures of the same scene as to make sure nobody skip that "LOL there are 10 threads about this going but let's make another just in case...". Over and over again and then reposts. THOUSANDS of reposts. Pushing /a's limits.

And then november/december asosbrigade.com faggotry. Spam all over the place to hype and promote Haruhi being licensed. With the collateral effect of 100 DAILY threads about the fucking voice actors over and over again. And more faggotry.

Then Anonymous said "no more" and the "Viral Marketing" meme was born and haruhi will be forever hated and saged to death thanks to this and faggots like >>2648598 that are obvious troll claiming Haruhi was the best anime of the decade, it was a revolution and we must bow to God.

Well thank you, Haruhi fanbase. You turned an okay anime in a complete faggotry. Now cry moar "Oh noes! The show is popular so it does get saged! waaah waaah". Cry me a river fags.

And since i typed the whole thing now i will save this as future Copypasta.
AND GUESS WHAT? SAGEEEEEEEEE
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>>10205195
well the "why is sakura such a slut" threads were just as fucking annoying especially with the counter "sakura is a classy girl" threads
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I can't believe newfags are so stupid as to not realize lurk more is actually a website and not just friendly advice.
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>>10205211
lol Gurren Lagann.

/a/ has gained some fondness for Haruhi again because of Kyonko threads.
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Viral Marketing

A forced meme spawned on /a/ in response to an unconventional "grassroots" advertising campaign for the English version of The Melancholy of Haruhi Suzumiya. Prior to the English website's launch on 22 December 2006, much curiosity and speculation surrounded the poorly designed site as to whether or not it was legitimate; this interest was further inflamed after a clever Anonymous forced the cheap Java counter to relay who was running the server ("KadoUSA"). Following this revelation, hidden HTML tags started appearing in the source code of the website, role playing in-character as Haruhi, Kyon, and Yuki from The Melancholy of Haruhi Suzumiya anime.

From 10:00 P.M. 21 December 2006 to 2:00 A.M. 22 December 2006, these tags were progressively updated, as if Nagato Yuki herself was behind the website launch. In response, much talk was generated on /a/, to which one Anonymous quipped about the hullabaloo as being an example of "viral marketing". The Anonymous who first brought the term to /a/ learned about it while lurking in various Anime News Network topics dedicated to the Haruhi website's updates. When the website finally did launch, featuring a picture of Haruhi in a Santa Clause outfit with the tagline "MERRY CHRISTMAS" in large red letters (much to both the amusement and chagrin of /a/), a topic by tripfag JamesCid was stickied and the "viral marketing" meme was exposed to many Anonymous for the next day.
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Almost universally considered to be /a/'s most annoying meme, even more than "Set fail for One Piece" and "Why is she such a slut" by virtue of its massive popularity. Viral marketing enjoyed its highest rate of usage toward the end of December 2006 and the first months of 2007, whereby after that Anonymous diverted his attention to SaiGar and Haruhi topics in general became more rare. While still a popular meme, it has, along with the Haruhi anime, receded into the history books of /a/.

Incidentally, however, the meme was recently resurrected by Anonymous thanks to the new Gainax anime Tengen Toppa Gurren-Lagann. One day, an Anonymous posted a picture of a vaccuum-sealed Enki model on /a/, and another Anonymous responded, "is this viral marketing?", the joke being Enki's pilot is a character named Viral. As Viral himself became more popular on /a/, his name association with viral marketing became an excuse to hijack Haruhi topics with pictures of Viral. This further evolved to shopping Viral's face onto stock pictures of businessmen, busily worked up over sales figures and expenditure graphs. Much of this "re-imaging" of the meme has been viewed positively on /a/, partly because of Viral's fan following and because Gurren-Lagann has been a goldmine of humor (and well done) original content, a rarity on /a/ for any series.

It is worth noting that actual viral marketing (and forum-based shilling known in the real world as word-of-mouth marketing) is highly unlikely to take place in 4chan or other futaba-based boards, due to the high thread turnover (essentially killing any thread/message permanence and keeping a viral marketing firm from showing it to its clients), the inability for marketing shills to establish false personalities with which to accrue user trust, and high levels of resistance to any form of positive messaging. In short, any promotion of a product in 4chan is sadly likely to be genuine.
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>>10205255
/a/ never hated Haruhi to begin with, retard. It's just that it became popular and had to be trolled, it's the circle of life. Though, those Kyonko threads are all the same 5 people, you'd be blind to not notice it.
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set fail for viiiiral suzumiya marketing.
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>>10205272
>Gurren-Lagann has been a goldmine of humor (and well done) original content
>Gurren-Lagann
>Original content
0/10
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Mmm Kyoko
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>>10205302

Protip: That article was updated in May before it became cool to troll good anime, newfag.
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>>10205318
It's always been cool to troll good anime, newfag. Not that GL is good, mind you.
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Now it's all about this fucking gender-swap Haruhi faggotry. It's the worst forced meme ever.
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>>10205324
1/10
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Shit like this makes me glad I only finally saw Haruhi a few months ago.
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Haruhi makes me RAGE because of a lack of Tsuruya.
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>>10205332

Stop that.

It's always the same two people with their gender swap nonesense. NO, Haruhi wouldn't be better if the genders were swapped. Neither would Evangelion. It's fanfaggotry of the worst kind. I can't sage hard enough.
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>>10205336
You shouldn't be proud of being a newfag.
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>>10205332

Stop that shit. You're the only one into it.
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>>10205357
0/10

You can do better.
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Sage for genderswap forced meme.
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every meme is forced.
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>>10205399
ITT: Denial
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>>10205408

ITT: Same one person who's into that genderswap Haruhi shit.
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>>10205425
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Why is Yuki such a slut?
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>>10205272
You've mixed up viral marketing with astroturfing. They are not the same thing. I updated the wiki thus:

"Note that "viral marketing" is the creation of marketing messages that are spread by the public due to entertainment, humor, outrage or other quality of the message. This is NOT the same as "astroturfing" which is paid shilling or other activites that simulate a false grass roots interest. Astroturfing is unlikely to be a big problem in 4chan or other futaba-based boards, due to the high thread turnover, the inability for marketing shills to establish false personalities with which to accrue user trust, and high levels of resistance to any form of positive messaging. Actual viral marketing, on the other hand, is rampant in these image boards: Viral marketing messages spread by its users include official wallpaper images, video advertisements, mysterious news announcements and non-announcements such as the Haruhi website mentioned above."
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>>10205506
You mean man-whore?
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>>10205227
>well the "why is sakura such a slut" threads were just as fucking annoying especially with the counter "sakura is a classy girl" threads

They were fucking annoying and useless but at least they were somewhat based on the real character Sakura from Fate/stay night.

"Why is Yuki such a slut" is a bit like asking "Why is Guts such a weak little girl."
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>>10205272

You omitted the part that the "viral marketing" (or as >>10205976 calls it astroturfing) accusations really got off the ground when an Anonymous, annoyed at the explosion of Haruhi-related threads at the time, decided to post this response to every thread with a Haruhi post:

>HOW MUCH IS BANDAI PAYING YOU FOR THIS POST?

Note that other Anonymous, finding this hilarious, jumped in that bandwagon, and the "every Haruhi post is a viral marketing post" meme took off. Some posters would even go as far as to pretend they were Bandai Visual employees. Whether this is true or not will never be known.

Why do I care? I was in /a/ when it was posed. In fact, I WAS THE ANNOYED ANONYMOUS.

And in the same way, I am annoyed with this thread.

tl;dr HOW MUCH IS BANDAI PAYING YOU FOR THIS, OP?



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